Why we ❤️ working with b Corps

We work with a lot of B Corps, and given the choice we'd always love to work with more.

A good values fit is a win-win

When a business has already decided it wants to stand for something, a lot of the hard conversations are settled before we start. We don't have to explain why we give 1% of revenue away, or why we'd rather lose a sale than oversell a policy.

The client “gets it”, because they run their own business on the same logic.

That changes the relationship a bit. The early conversations are quicker, trust builds faster, and at renewal we're talking to someone who measures us on more than price.

Shared values won't pay a claim on their own, but they make everything around the claim work more smoothly.

We're a B Corp too

We don’t just fanboy/girl over B Corps from a distance. We're a Certified B Corp™ ourselves. We scored 95.1 on our first assessment, and we're going for 100+ when we recertify in 2027.

We donate 1% of revenue to causes supporting people and the planet, through Greenspark and Ecologi. So when a B Corp client talks about why this matters, we're being measured on the same scorecard they are.

We've sat the same exam, and we know how hard the questions get. You can read all about the good stuff we do over on the Impact page.

Here’s why Kathryn Burton, Growth Co-Ordinator at REALLY HONEST, enjoys working with B Corps;

I like working with B Corp companies because I can actually have an engaging conversation with them about things like; DSEI, sustainability and politics - I like working with people who have similar morals to me.

Over the long term, purpose-led businesses win

We're not backing these businesses out of sentiment. Well, not just out of sentiment.

The evidence runs in their favour. In Firms of Endearment, the authors tracked a group of purpose-led companies over a decade and found they substantially outperformed the S&P 500. Harvard Business School research has since linked a clear, well-understood company purpose to stronger financial performance over time. Businesses that mean what they say tend to compound trust and loyalty, and that shows up in the numbers eventually.

Paul Polman, who ran Unilever for a decade, put it more bluntly than we would: "profits alone cannot be an objective. It has to have a purpose." OK that’s slightly rich coming from a brand like Unilever, but that doesn’t make him wrong.

He also once made the point that nobody enjoys working at an insurance company flogging premiums they wouldn't sell their own mother. Clearly, he’s never met REALLY HONEST.

B Corp businesses are easy to work with

Becoming a B Corp is not a logo you can just buy. It's an 80-point threshold on the B Impact Assessment, a legal change to your governing documents, and a full re-certification every three years against a bar that keeps rising.

Here’s why that matters to us.

It means that B Corp businesses are keeping good records and are very used to being held to their word, which, when it comes to insurance, is basically our love language.

Tidy paperwork, straight answers, and usually no drama at claim time. They're our kind of people.

From one B Corp to another…

You've reached the end. Many don’t. As a reward, here's a confession: we’ve been known to offer B Corps a cheeky discount.

We're not going to tell you how much, partly because it depends on the cover, and mostly because the discount was never the point of this article. Get a quote and mention you’re a B Corp. We’ll make sure you’re looked after as well as you look after the planet.