Great at Insurance. Bad at lying.
Business insurance, but REALLY HONEST®
When their policy year ends, 96% of our clients decide to stay with us for another year.
8 years & counting
Three ways we've upgraded business insurance

The really honest promise
If it's your only claim that year and it's under £25k, your price won't go up as a result. Even if we have to absorb the cost ourselves.

No claims bonuses
Every claim-free year should earn you a real discount, just like with car insurance. Because being a great client should come with perks.

Really honest comms
In what we think's an industry first, we'll share the comms between us and your insurer during any claims process. Fighting your corner.
*Were you expecting some small print here? We don't like small print.
Why insurance needed fixing
The industry runs on old technology
Most insurers are still running on systems built decades ago. It makes everything slower, clunkier, and more painful than it needs to be. That's not your problem to deal with.
The incentives point the wrong way
Traditional models reward complexity and claim avoidance, not good service. If the system benefits from you not understanding your policy, don't be surprised when you don't understand your policy.
Complexity is a feature, not a bug
Complicated policies benefit the people writing them, not the people buying them. We believe the opposite. If you can't explain it plainly, it probably isn't fair.
WE'RE A PROUD B CORP
Becoming a B Corp isn't easy - people actually checked that we weren't lying about the good stuff we do. As a certified B Corporation we're always working towards building a better world benefiting people, communities, and the planet.

They said it, not us.
Kind words from some of our lovely clients

Our Values
Things people don't usually say out loud.
Bad decisions. Risky moves. We've heard it all.
There's something about being REALLY HONEST that just makes you feel good inside. And naturally, people love making confessions to their insurance broker. Let's hear yours.

“I have a gym membership, a Peloton, and a very convincing internal monologue about why today isn't the right day.”
“I let my business insurance auto-renew for four years without checking it. Turns out I was covered for risks I haven't had since 2020 and uninsured for ones I have.”

“I've been splitting the cost of a Netflix account with my sister since 2018. I hope she never finds out..”
“I've had the same 'temporary' folder on my desktop since 2017. It contains everything I've ever done and I will never open it.”

“I've been splitting the cost of a Netflix account with my sister since 2018. I hope she never finds out..”
“I bought my dad a digital photo frame so he could see pictures of the grandkids. I have not sent him a single photo. The frame displays a stock image of a lake in Switzerland.”
“I let my business insurance auto-renew for four years without checking it. Turns out I was covered for risks I haven't had since 2020 and uninsured for ones I have.”
We don't wear suits and we don't take long lunches
But we are still quite boring.














