It all started with a question
“Gary, why in the name of rhubarb crumble are we still doing it this way?”
Our story
REALLY HONEST® was started because business insurance was, frankly, a bit rubbish. Complicated on purpose, slow by design, and written by people who'd never had to make a claim themselves. We knew there was a better way so we set about proving it.
We haven't fixed it completely yet. But we've picked it up out of the gutter, given it a haircut, taken it out of its double-breasted suit and banned it from boozy lunches at the gentlemen's club.
In fact, since Steven Darrah launched REALLY HONEST® back in 2018 (then called Fuelled), we've helped protect thousands of businesses with some pretty useful insurance policies, and we've done a significant amount for the environment in the process.
Small acorns and all that.
Meet the people who are fixing it
The same people who pick up the phone are the ones who sort things out. We're a small team built around providing a great service.
Our Values
Kind words from some of our lovely clients
"Josh has been fantastic to work with. He brought real clarity to complex policy considerations, guided us toward the most suitable terms, and played a key role in negotiating a price that works for all parties. Thoughtful, pragmatic, and highly effective throughout."
"Insurance is usually a frustrating experience. At REALLY HONEST, they talked me through everything and I understood why they needed certain bits of information.
I have real peace of mind that if anything were to go wrong, I have the correct cover to sleep well at night."
"We reached out to REALLY HONEST after a recommendation and instantly felt like we had found the right insurance partner. As a small business owner, insurance has always felt like a bit of a chaotic place, but the team made it simple and gave me the confidence that we had the right cover in place."
"I've been in business for over 10 years and never had an insurer as good as them. Not only are they incredibly human and attentive, but they're also no jargon and straight to the point. Every startup should be insured by REALLY HONEST."
"It's rare you get to be enthused by insurance. Except when I dealt with REALLY HONEST. I'll go as far as to say that if you don't buy insurance from REALLY HONEST, you've probably made a mistake."
"They are a different breed of insurance company from any other I've come across. It really feels like they are in your corner and want you to win.
The team there really are pre-occupied with whether or not you are getting the most out of the policies."
We don't wear suits and we don't take long lunches
But you might enjoy working with us
