Product Recall Insurance
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Product Recall insurance covers the cost of withdrawing a product from sale when something goes wrong. A contamination issue, a safety concern, a labelling error; whatever the reason, the moment you need to pull a batch, the costs start mounting. Retailers charge per-unit recall fees, and on a large distribution run those fees alone can reach a significant sum. This is separate from Product Liability, which covers claims for harm the product has already caused.
What This Covers
Retailer recall fees charged per unit withdrawn from shelves- Logistics and transportation costs to recover the product
- Disposal costs for recalled stock
- PR and crisis communications support
- Lost revenue during the recall period where included
- Costs of notifying customers and the supply chain
What This
Does NOT Cover
Compensation claims from people harmed by the product (covered under Product Liability)- Recalls triggered by deliberate or fraudulent acts
- Products recalled due to commercial decisions rather than a safety issue
- Costs arising from circumstances known before the policy started
Illustrative
Claim Example
Illustrative Example
A specialist food brand distributed a batch of product across a major supermarket network. A labelling error meant an allergen wasn't correctly declared. The retailer triggered a recall, charging a per-unit fee across tens of thousands of units. Combined with logistics, disposal, and crisis communications, the total cost of the recall reached £95,000. Their Product Recall policy covered the full amount. Without it, that cost would have fallen entirely on the brand at the worst possible moment.
The right cover keeps your business protected when it matters.
Protect Your Business
Who
Needs This Insurance
Food and beverage brands selling through retailers or distributors
Specialist retail brands with physical products on shelves
Any business where a batch fault could trigger a large-scale withdrawal
Companies whose retailer contracts include recall fee clauses
Who Needs This Insurance
Ready to
get covered?
Get a quote for Product Recall cover built around your product and your distribution.
